— The Openherd Team

Online Auctions

Complete advertising, lead generation, & sales system.

  • Integrated advertising
  • Unlimited listings1
  • Anonymous bidder contact
  • No fees or commissions
  • Guaranteed page traffic increase

Supercharge Your Sales

Openherd online auctions are an affordable, easy-to-use, completely integrated system of advertising, sales lead generation, bidder follow-up, detailed reporting, and advertising feedback loop.

Just choose your animal from your Openherd herd list, set your price and timing, and we take care of the rest. It's an incredibly simple yet powerful way to increase your sales potential and the most cost-effective advertising medium available.

Maximize Exposure

As the #1 alpaca markeplace, Openherd is the best place to put your animals in front of the largest alpaca audience. In addition, online auctions are an exciting, engaging format that motivates buyers to buy now rather than later.

Easy & Effective

With just a few clicks you can list an auction and Openherd immediately starts advertising your lots on our home page, high-traffic search pages, highlights them in search results, and on your sales lists. Your featured listing will be given additional exposure on our alpaca search landing page as well as on your 'Our Auctions' listing page. It's an incredibly effective way to advertise with no design costs or lead times.


We've designed our auctions to be an affordable part of your everday sales activity rather than the costly 'one shot' approach of a traditional live auction or running a magazine ad. All that's needed is an online auction-enabled plan with Openherd.com and you can list online auctions all year long - no insertion fees, unlimited listings1, and no commissions on sales!


Openherd online auctions give you the flexibility to list your auctions any time that suits your marketing plan the best. You can list them right away, schedule them to run later, or coordinate their ending times to create your own online auction event that you can promote! Now you can take control of the exact timing and market conditions that will be the most effective for you!


Our automatic proxy bidding system allows bidders to place a maximum bid amount and our system will automatically bid on their behalf in their absence, up to their maximum bid amount (proxy bidders will never pay more than the minimum amount necessary to remain the high/winning bidder).

You will be kept up-to-date with auction activity via email notifications, so you can just sit back and let us do the work!

Sophisticated Sales Lead Generation

No other auction venue gives you the ability to track your auction activity and bids (identified by bidder ID only), allowing post-auction private sale negotiations.

If your auction ends with a winning bidder (minimum/reserve price met), you are provided with the buyer's contact information to follow up and initiate the purchase contract process. All other bids are provided with a link to send a follow up email (bidder identities and email addresses are not disclosed), so you can negotiate a private sale with these qualified potential buyers. Many sales take place this way.

Reporting/Feedback Loop

With any marketing activity, you need to be able to measure how effective your efforts were and use this data to inform and improve your sales performance the next time.

Openherd online auctions provide data on total page views during the listing run, number of bids received, as well as detailed post-auction bidder activity. You can use this data to evaluate interest in your listing, effective price points, compare to the performance of your other listings, then make informed adjustments when relisting for better sales performance, thus completing the sales 'loop.'

Featured Auctions E-blast

(Professional Plan only)

The most effective marketing is not waiting for customers to come to you but taking your offering directly to them.

Openherd's highly popular Featured Alpacas email blast is sent to thousands of alpaca enthusiasts every week - the largest and most current email list in the industry - and showcases the selected featured listing from each of our Professional members, giving them maximum advertising exposure and the very best ROI (return on investment).

Note: This is the only way to access Openherd's proprietary email list - the largest and most current in the industry. We do not sell this list and do not send any email blasts for other parties in order to preserve the quality of content and high open rates we consistently generate.

For about the same cost of eating out once a month, you can send up to 4 featured auction listing advertisements each month and tap into Openherd's proprietary email list - the secret sales tool of the Professionals!

As the diagram to the right illustrates, your selected featured auction listing is automatically included in the email blast that is sent each week. Clicks on your ad takes customers to your 'Our Auctions' page where all your other auction listings are displayed.

From 'Our Auctions' that single email click is transformed into clicks on potentially multiple animals, resulting in higher advertising exposure and potential for sales!

1 Limit on the number of concurrent listings (active + scheduled. See plan details). No limit on cumulative number of listings as long as auction-enabled plan is maintained.


How do I sell my animals in Openherd online auctions?

All you need is an auctions-enabled Openherd plan. There are no other fees or requirements to meet. Once you have the appropriate plan, you can start listing online auctions right away by going to the 'My Auctions' tab in your account.

How much do Openherd online auctions cost?

Openherd online auctions are not like traditional live auctions that involve consignment fees and commissions on sales. Once you have an auctions-enabled Openherd plan there are no additional fees or commissions and you can run as many auctions as you like for as long as your auctions-enabled plan is active. This allows you to keep a fixed, affordable marketing budget while allowing you continuous sales opportunities.

Does Openherd charge commissions on sales?

No. All you need is an auctions-enabled Openherd plan. Openherd does not get involved in the legal sale/contract process, which is strictly between the Seller and the Buyer (see our Auction Terms for more details).

How do Openherd's online auctions compare with traditional live auctions?

The key to any successful auction is participation. The more people who participate, the greater potential for competitive bidding. Traditional auctions have high costs associated with entry fees, commissions on sales, and travel/transportation to a physical location.

As the nation's largest alpaca marketplace, Openherd has a much larger user base and captive audience than any single traditional auction venue, allowing anyone - no matter where they are or what date or time it is - to participate.

In addition, proxy bidding allows bidders to enter a maximum bid amount and Openherd's system will bid on their behalf in their absence, so they dont have to be involved the whole time.

Without the high costs of hosting a traditional live auction, Openherd is able to make auctions available at a fraction of the cost while providing exponentially more traffic and potential bidders, flexible bidding, and the ability of sellers to track bids and negotiate post-auction private treaty sales. All in all, Openherd is an unbeatable combination of convenience, savings, ease-of-use, and powerful potential for sales.

How do Openherd's auctions compare to other online auctions?

As the nation's leading alpaca marketplace, only Openherd is able to offer the combination of large-scale site traffic, completely integrated auctions, sophisticated advertising, sales, and reporting tools, and automated features such as proxy bidding, all managed through an extremely easy-to-use, intuitive interface.

Openherd's online auctions have grown to be the most respected online alpaca auctions anywhere and have a very loyal following of our weekly Featured Alpacas email blast. Other online alpaca auctions either lack the site traffic necessary to drive their auctions, the advanced technology for them to work smoothly, or they rely on bidders to all be at their computers at the same date and time.

What is 'proxy bidding'?

Proxy bidding is where a bidder enters the maximum amount they are willing to pay and then Openherd's system automatically bids on their behalf when another bidder outbids them - up to their maximum bid amount. Proxy bids will only ever be the lowest bid amount necessary to stay the high bidder, so a bidder will never pay more than the minimum necessary to win the auction. Proxy bidding gives bidders the flexibility to place bids when they are not able to be present for live online bidding or are bidding on multiple listings at the same time. Proxy bidding example

Can I relist my animal as soon as it's previous auction has ended?

No. There is a 24-hour 'cool-down' period before an animal can be relisted. This is to avoid confusion between the previous and the new listing. During the 'cool down' period, the animal's detail page will display an auction "Ended" message. After the 'cool down' period has ended, the animal's price listing will return to the way it was prior to being listed as an auction.

When do the auctions take place?

Unlike traditional auction venues that have a specific location, date, and time, Openherd online auctions are constantly taking place and end at different dates and times, depending on when the seller specifies. This allows anyone to participate at any time from the convenience of their home, office, or mobile device, and stay actively involved with proxy bidding and email notifications.

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