— The Openherd Team

About Openherd

Serving family farms since 2007

Raising animals and making products is your specialty.
Helping you sell them is ours.

Openherd exists to support the success of the family farm by providing easy, affordable online marketing services — all under one roof.

Why do farms struggle with marketing?

Promoting your farm and reputation online is essential to being successful.

Marketing involves a range of promotional activities necessary to get noticed, establish trust, and offer your products and services in a way that makes people want to buy them.

Although you have animals and products that you love and know other people will love and want to buy, most farms struggle to make this happen.

These are the main reasons why:

  • Costly - Marketing can be expensive, especially if you don't get the promised results.
  • Time-consuming - Marketing takes time that you need to take care of all of your other responsibilities.
  • Confusing - Choosing the best options that will work for you can be hard.
  • Technical - Your marketing will most likely involve technology, which can be frustrating and complicated.
  • People don't buy - People buy other things but they don't buy yours.
  • Lack of help - Most online marketing services leave you on your own to figure it out.

Why choose Openherd?

Because Openherd specializes in serving family farms, we are able to provide the best tools available to cater to the needs of livestock breeders and farm product vendors. And with everything under one roof, you can take care of multiple marketing activities in one place with one set of edits.


Affordable - Openherd includes all essential features in one, affordable plan, cutting down on your marketing costs.

Easy - Our custom system is easy to use and with everything managed in one place, you'll save time as well!

Appealing - We know how to make your farm look stunning so that your customers will fall in love with what you have.

Exceptional Customer Service - We do things the old-fashioned way. You'll be pleasantly surprised how well we take care of you!

What marketing services does Openherd offer?

  • Websites, online store, hosting, domains, email, SEO tools, social media. Learn more >
  • Regional/breed Affiliate Marketing Program (AMP). Learn more >
  • Herd management to keep your herd organized and track health records. Learn more >
  • Print marketing - professionally formatted sales lists and flyers. Learn more >
  • National marketing - advertise on the most popular farm directory and reach new potential customers

What is a national farm directory and why should I be on it?

A national breeders directory, such as Openherd.com, provides a central, dedicated place to find farms, animals, and products, rather than scanning through Google, Craigslist, or Facebook.

If you don't have a presence on Openherd, others may never know about you or may think you're not involved in the industry.

It's how you build your reputation, industry involvement, and find new potential customers.

Farm Search >

What is the Affiliate Marketing Program (AMP)?

The AMP is a free service that Openherd provides to regional and breed associations to enhance their existing website, offering their members better on-site marketing, including:.

  • Dynamic Farm and Animal search
  • Member farm profiles, sales lists, and more
  • Online member products store
  • Syncs automatically with Openherd
  • Support provided by Openherd
AMP Details >

What do Openherd hosted websites include?

Openherd hosted websites come with everything you need to have a professional online presence to send your customers to, including:

  • Hosting, domain hookup, email account(s)
  • Free designs (customization with fee)
  • Umlimited pages, albums, animals, products
  • Easy self-edit system
  • Google Analytics & custom SEO tool
Website Details >

How much does it cost?

Openherd combines many essential marketing features into one affordable package all managed in one place, helping to reduce your marketing costs.

For less than $20 a month, you can get a complete marketing plan, including a website, hosting, email, herd management, print center, and more.

For more details and all included features, please see our Plans and Pricing page.

Plans & Pricing >